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Affiliate Programs Explained
More people are discovering the power of affiliate marketing to supplement or
even replace their existing income. But there are even more people who would
like to have a slice of this exciting world but are unsure exactly what an
affiliate program is or what it consists of.
When discussing an affiliate program, it helps to compare it to a traditional
networking company where a network of salespeople and distributors are recruited
to sell their products to all corners of the globe.
As an example, instead of a company selling directly to their customers it sells
products through a series of distributors and salespeople. In turn, the members
of this distribution and sales network enjoy a very good living by promoting the
products made by others.
In essence, the affiliate programs found on the internet are distribution and
sales efforts taken to the online world. The affiliate web site takes the place
of the distributor and sales network, and the individual is paid by the seller
of the product when a sale is made. Of course there are affiliate programs where
physical products have to be shipped but there are also many other affiliate
programs where only software or informational products have to be downloaded.
It is easy to understand why this arrangement is so popular, from the point of
view of both the merchant and the owner of the web site. The merchant benefits
from increased sales and at the same time, does not have to pay for additional
advertising and he can expand his network without the need for additional and
sometimes expensive advertising. The affiliate on the other hand may not have a
product of his own to make money from and selling someone else's product for a
share of the selling price gives him the opportunity to start his own business.
Of course, effort is required on the part of the affiliate to promote his
website and the product he is trying to sell. There are many ways that an
affiliate program can be promoted. An example would be if the affiliate already
has a website and a link added directly to the merchant site. It costs nothing
to set up and is very easy to do with a little cut and paste.
All good affiliate programs will have a back office with tools to use and it is
always advisable to protect your affiliate links and therefore your commissions,
by disguising your links so that they are not chopped off or used by anyone
else. You can find a good program to use to prevent theft of your commission at
www.1st-4-income.com/stopcommissiontheft.html.
Commissions paid by merchants vary. You can expect anything up to 70% or even
more with some affiliate programs, but these will mainly be software downloads.
If you go to Clickbank you will find thousands of such programs to promote. With
these kinds of commissions, it is easy to see why the promotion of software type
programs is such a great way to make money online. At the other end of the scale
though some affiliate programs pay a pittance, as low as 1.5% in some cases and
you will have to ask yourself if these will be worth the effort.
Affiliate programs are very popular on the internet. If you do not have your own
product to sell and you want to have a shot at earning some money on the
internet, then affiliate marketing is the way to go. Give a little time, effort
and patience and you will be rewarded. So if you're not already familiar with
the concept of affiliate marketing, why not check it out?
Author Bio
Ian Simpson reviews software and informational products on the internet for
their value and usefulness. Subscribe to his free tips newsletter at
www.information4income.com
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